Local Leadgen - Niche Ideas

June 8, 2010

I’m not a local leadgen guy first off. I know I did that post earlier today about local leadgen and that was more my thoughts on a nice scalable business model. I love building business models more then anything now. Just figuring out how to build and systematize stuff to make it profitable and sustainable. However I was thinking about good leadgen niches, if I was going to run a local leadgen campaign.

So in the online world we have a few different ways to monetize stuff on the backend. Of course you can make this as granular as you want however I like to throw things into 3 categories.

  1. Small ticket 1 time items
  2. Big ticket 1 time items
  3. Continuity

Small ticket items might be anything that the owner only makes under 100-200$ profit. I don’t know if I’d mess with these verticals much. The only way I’d be interested in this world is if I could do some sort of coupon and coupon download charge. But honestly I don’t think there’s a ton of money here without some pretty complicated systems.

Big ticket items are things where there are thousands of dollars potential profit. In the internet/ call center marketing world this might be things like bizopp coaching and seminars. A lot of these have been built such as debt consolidation, mortgage, real estate. But there’s still tons more that are smaller more niche and not as competitive. A few that come to mind are:

  • Mold remediation, typically 5-10k cost minimum with 50% of that profit and paid by insurance
  • Remodel, roofing, paving, pools....
  • Crane service
  • Home theater install
  • Web designers
  • I'm sure you can come up with some ideas here as well :)

Then my favorite is continuity in the offline world. I call it continuity because these are repeat customers where lifetime value of a customer really comes into play. This is what Groupon is really hitting on. From what I read it works out to a breakeven or loss leader for most of the businesses. However the lifetime value of the customer is worth much more if they merchant does things right.

Offline continuity I consider businesses where clients come monthly or something close to regular.  These are you usuaully service based professions of some sort. Here’s a few you can think about:

  • Tanning
  • Nails
  • Chiropractor
  • Oil change
  • Veterinarian
  • Hair Dresser
  • House Keeper

You get the point. Of course the holy grail of niches would be the one that was continuity and a big ticket item, Dr’s maybe? Don’t think that’s legal but you get the point. Have fun with this and keep earning.


P.S. Come learn to market with Ads4Dough.com my CPA network.


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